Background

Diya Foundation is a Vocational Training Center Cum Sheltered Workshop in Bangalore providing training and employment to differently abled individuals. The idea for the centre grew out of a growing need for vocational training once basic schooling is completed.

Challenge

Diya Foundation approached us for cause marketing campaign. After visiting Diya Foundation, our belief and respect for the organization inspired us to deliver a creative solution to raise the funds for the organization. We supported their idea of marketing chocolates and candles by pitched in with providing creative print package designs and innovative marketing strategy, which enhanced the brand value.

Result

The idea was embraced by corporate and many individuals, making Diya Foundation products an instant success, the profits of which went towards the support of differently abled adults.