Advertising

Online Marketing

Background

Sri Bhagyalakshmi Foods is a pioneer in Food processing in India for over 6 decades, specialising in cereals, pulses, flours, and many other agro products. Sri Bhagyalakshmi Foods had a simple static website with about 12 pages and were hardly getting any enquiries. The management at Sri Bhagyalakshmi Foods invited LUMOS, a divison of Animika Studios Pvt. Ltd. for a discussion on branding, when the LUMOS team brought up the subject of website and it’s significance in the current scenario.

Impressed by the insight provided by team LUMOS, the management of Sri Bhagyalakshmi Foods provided an opportunity to team LUMOS to revamp the website and create an effective online presence.

Challenge

Team LUMOS was engaged with a task of creating a dynamic website with an integrated CMS (content Management system), Lead Management System, web statistics and analytics tool, which was achieved in about 4 weeks time.

The challenge was to collate data of all the products and effectively position them to derive the optimal results through Search Engine Optimisation (SEO). Too many competitors, especially from e-tailers and home-grown startups crowded the first few pages of Google for search results related to agro / food products. In addition, there were plenty of homemakers, professionals with recipe postings that were showing up for google search results related to food products.

Solution

With a robust creative strategy, research on search engine algorithm, the team at LUMOS implemented various techniques to ensure Sri Bhagyalakshmi Foods gets the visibility for agro / food products related keywords.

A combination of Search Engine Optimisation along with Social Media Marketing was employed to drive quality traffic, in addition to soliciting interest from brands, dealers, distributors to partner with Sri Bhagyalakshmi Foods.

Result

Within a span of 6 months, Sri Bhagyalakshmi Foods website was trending in the first three pages of Google for most keywords related to agro / food products, resulting in exponential increase in traffic and quality leads. Many enquiries also came from overseas, from various countries for imports. Page ranking improved, web statistics displayed thousands of unique visitors every month, while the reviews and comments on social media ehanced the brand value.

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