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Rebranding

Background

Established in 1989, Cir-Q-Tech Tako Technologies is a pioneer in comprehensive ESD Control solutions, offering products for a wide range of manufacturing industries. Cir-Q-Tech is acclaimed to be the fastest growing enterprise in the ESD domain with excellent track record and recognition in rendering quality services, solutions and innovative products to leading brands in the manufacturing segment.

Solution

As the company envisaged scaling scale new heights, Cir-Q-Tech engaged Lumos for their rebranding. Understanding the company's potential and apt with the company's domain, we created a vibrant new logo that heralded dynamic identity, fresh global outlook and energetic approach to business in the coming years. The logo symbolized Cir-Q-Tech's commitment to evolve and offer specialized, customized products and solutions to the Electronic, IT, Medical, Packaging and other industries where it is critical to protect their products and environment from the potential damages of electrostatic discharges.

Result

The rebranding exercise gave Cir-Q-Tech a fresh brand appeal that reflected their domain dominance, which showcased their emergence as the leading manufacturers of ESD solutions.

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