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India’s pride - One-of-it’s-kind in the world, Sripuram - a spiritual oasis, the worlds’s largest golden temple built with 1.5 tonnes of gold was inaugurated on the 24th August 2007, at Thirumalaikodi in Vellore district of Tamilnadu, India. LUMOS, a division of Animika Studios Pvt. Ltd. was chosen as the creative and digital agency to design the identity and brand for Sripuram. The team ended up in rendering a plethora of services, including, Identity Creation Brand Guidelines Branding - Internal and External branding Dynamic website - Online Pooja Booking and online donations iOS & Android Mobile Application Inventory Management System Donation System Ticketing System Print Collaterals

Challenge

Sripuram was tipped to the next big tourist destination for travellers not only from India, but from all over the world. The major challenges included communication in many Indian languages. Speed of turn-around was another challenge, as the expectation was too much to manage. Owing to the huge footfall, the management was faced with innumerable challenges, including visitor management, capacity handling, time management, safety, security, and supply chain. Prioritisation of tasks was the key, with increasing demand for materials and management of resources.

Solution

Team LUMOS studied the processes, the time required for temple darshan, the load on the system, the resources for managing various tasks, supply chain of materials and then devised a strategy. Most of the warehouses were consolidated, most of the kitchens were consolidated, counters were setup at the entrance, admin office, and guest houses. A compressive inventory management was developed with in-depth inputs from the team at Sripuram. A fast, responsive ticketing system was setup, in addition to a donation system with an in-house data centre.

A dynamic website with many features was setup. Search engine optimisation was done to ensure Sripuram - Golden temple appears on the first three pages of Google search results for the keywords ‘golden temple’, along side Amritsar golden temple.

Over a period of one year, new services and upgrades empowered respective departments to function seamlessly.

Result

Within a span of one year Sripuram Golden Temple was a global brand with over 100,000 hits every month from all over the world, including africa, china, Russia, America, Japan, Australia, Europe, Middle-east and West Asia.

Robust inventory system with training to the local teams lead to a lean inventory, reducing costs. Online booking and donations, enabled visitors, philanthropists, devotees to stay connected and participate in the charities.

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