Palowise has entered the Indian market through a strategic partnership with Lumos, bringing advanced social and web intelligence, sentiment and emotion analysis, trend detection, influencer analytics, and reputation monitoring & analytics to local brands, agencies, and organisations.
India is one of the most dynamic digital markets in the world. To serve it effectively, Lumos is partnering with Palowise, an advanced AI-powered social media intelligence and analytics platform, to combine strong local market expertise with global-scale digital intelligence, consumer insights, trend analysis, influencer analytics, and real-time PR monitoring capabilities.
Turn digital conversations, social posts, and web signals into clear, actionable brand insight.
Map sentiment, emotion, topics, and themes across social media and the web to see what people think, feel, and care about.
Track brand perception in real-time, detect early warning signs, and respond before issues escalate.
Benchmark your brand against key competitors, identify whitespace, and spot emerging opportunities in your category.
Detect fast-moving trends, discover influential voices, and understand which narratives shape behavior.
Under the Lumos-Palowise partnership, Indian clients can access a broad suite of AI-powered intelligence capabilities designed for modern marketing, communications, and insights teams.
Understand how people feel about your brand, campaigns, and key topics in real time with high statistical accuracy.
Go beyond dry positive/negative scores to capture exact emotional tones that drive reactions and decisions.
Organize millions of unstructured social and web data points into clean thematic hierarchies and narratives.
Compare performance metrics, share of voice, and brand messaging across competitors and categories.
Identify emerging topics, growing hashtags, and narrative patterns before they reach peak visibility.
Find the creators, accounts, and authoritative voices that truly move the needle for your audience.
Track how your brand is perceived over time across media, social networks, and the broader web.
The Lumos-Palowise offering in India is designed for organisations that rely on timely, high-quality insights to make better operational decisions.
Understand consumer perception, measure campaign impact, and align marketing, communications, and product decisions around a single intelligence source.
Strengthen strategy and reporting with deeper audience insight, competitive benchmarking, and trend analysis that clients can act on immediately.
Track public conversation, monitor issues and themes, and support more informed communications, advocacy, and policy-related decisions.
Everything you need to know about the Palowise India platform and partnership.