Packaging
Background
Diya Foundation is a Vocational Training Center Cum Sheltered Workshop in Bangalore providing training and employment to differently abled individuals. The idea for the centre grew out of a growing need for vocational training once basic schooling is completed.
Challenge
Diya Foundation approached us for cause marketing campaign. After visiting Diya Foundation, our belief and respect for the organization inspired us to deliver a creative solution to raise the funds for the organization. We supported their idea of marketing chocolates and candles by pitched in with providing creative print package designs and innovative marketing strategy, which enhanced the brand value.
Result
The idea was embraced by corporate and many individuals, making Diya Foundation products an instant success, the profits of which went towards the support of differently abled adults.
Online Marketing
Background
Audio Planet is a renowned company providing audio consultancy, acoustic engineering as well as dealers of some of the world's best home theater products. Though highly acclaimed, Audio Planet's reach was limited to Audiophiles, and the company had a strong reputation built on word of mouth popularity and referrals. Audio Planet was a very interesting subject for us that gave us a lot of insight into the world of sound replication, acoustic implication, and we were overwhelmed with the demo room experience!
Potential
With a company like Audio Planet, our prime focus was to educate people about the world of sound replication, the acoustic influence, finding the right combination that works in synergy. We also tapped on the potential that most of us were blissfully unaware of the European products, which in fact outdid the most popular American and Japanese counterparts that lead the market in India.
Challenge
To create an effective online presence, the entire website was revamped incorporating online marketing strategy, implemented through thorough analysis of the search patterns, potential customer profiles and the latest trends to derive optimal results. We deployed a three-pronged approach to online marketing where SEO served the purpose of long term sustainable organic traffic and creative advertisings through SEM roused a lot of curiosity for the brand. The objective was to create an effective positioning and brand recall that relates to Audio Planet's core competencies and unique value proposition. Social Media as a powerful medium was adopted to bring different communities who loved to listen to music, watch movies and enjoy games in the comfort of their homes. Through innovative campaigns, we created a strong presence for Audio Planet in Social Media platform.
Result
Increased page ranks, improved page visits, extended retention span, increased number of leads/enquiries, reduced the cost of advertising, created a global presence. Today, Audio Planet is one of the most discussed topics among music/movie enthusiasts, which has directly translated into results that has catapulted Audio
Online Marketing
Background
Established in 1989, Cir-Q-Tech Tako Technologies is a pioneer in comprehensive ESD Control solutions, offering products for a wide range of manufacturing industries. Cir-Q-Tech is acclaimed to be the fastest growing enterprise in the ESD domain with excellent track record and recognition in rendering quality services, solutions and innovative products to leading brands in the manufacturing segment.
Challenge
As the company envisaged scaling scale new heights, Cir-Q-Tech engaged Lumos for their rebranding. Understanding the company's potential and apt with the company's domain, we created a vibrant new logo that heralded dynamic identity, fresh global outlook and energetic approach to business in the coming years. The logo symbolized Cir-Q-Tech's commitment to evolve and offer specialized, customized products and solutions to the Electronic, IT, Medical, Packaging and other industries where it is critical to protect their products and environment from the potential damages of electrostatic discharges.
Result
The rebranding exercise gave Cir-Q-Tech a fresh brand appeal that reflected their domain dominance, which showcased their emergence as the leading manufacturers of ESD solutions.
